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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

A) You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
B) You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
C) You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
D) You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

2. You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

A) Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
B) Achieved Level, Purchased, Completed Registration, Viewed Content
C) App Launched, Initiated Checkout, Purchased, Spend Credits
D) Purchased, Initiated Checkout, Completed Registration, Rated
E) App Launched, Added Payment Info, Purchased, Completed Tutorial

3. A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

A) Increase age range to 20-60
B) Take out "Canada" from geographic targetting
C) Include Mexico in countries being targeted
D) Include interest in shoe sizes 32-28
E) Take out the "red color" interest

4. What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Include Instagram as placement.
B) Define how much you want to spend each day.
C) Predictability and control over reach and CPM.
D) Predictability and control over frequency.
E) Launch marketing campaigns to customer databases.

5. You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

A) You need to build a new ad-set with the different audience.
B) You need to cancel current ad set and launch a new ad set with the fix.
C) You can go into the ad-set and just change the audience.

Solutions: