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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Analysis | 26% | - Perform exploratory analysis and interpret results for insights - Select correct components for analysis scenarios - Evaluate audiences and share with Adobe Experience Platform tools |
| Distribution | 12% | - Organize projects logically for access and management - Schedule and share reports and dashboards with stakeholders - Curate available fields within reports and dashboards |
| Components | 30% | - Create subsets of data using components and filters - Build non-admin components to address business requirements - Translate business questions into relevant components |
| Reporting | 32% | - Determine correct data views based on sources, identities, date ranges - Select appropriate visualizations or tables for business needs - Apply and configure date ranges effectively |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Which visualization would best represent the percentage of total revenue contributed by different product categories?
Response:
- A. Trend Line
- B. Bar Chart
- C. Summary Table
- D. Pie Chart
Correct Answer: D 🗳️
Which actions are necessary when interpreting campaign performance in Adobe CJA?
(Select two.)
Response:
- A. Enable Real-Time Data Sync
- B. Review Campaign Metrics
- C. Monitor Conversion Rates
- D. Check Identity Resolution Logs
Correct Answer: B,C 🗳️
Which component should be used to show customer engagement across different marketing channels?
Response:
- A. Flow Visualization
- B. Engagement Tracker
- C. Segment Overlap Report
- D. Data View Manager
Correct Answer: A 🗳️
An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:
- A. A data view from a connection based on personal email address.
- B. A data view from a connection based on social network handle.
- C. A data view from a connection based on work email address.
- D. A data view from a connection based on phone number.
Correct Answer: A 🗳️
Which features support real-time data analysis in Adobe CJA?
(Select two.)
Response:
- A. Event Processing Engine
- B. Data Retention Policies
- C. Real-Time Data Sync
- D. Profile Data Management
Correct Answer: A,C 🗳️
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