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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

What does household penetration measure?

A. The total revenue generated by a product in a market.
B. The average frequency of purchases made by households in a market.
C. The percentage of households purchasing a product within a specified period.
D. The number of new products introduced into a market within a year.

Question 2

What are the three steps of Rolfe's Reflective Model for storytelling?

A. 'Who?', 'What Happened?', and 'What Now?'
B. 'What?', 'So What?', and 'Now What?'
C. 'What If?', 'Why Not?', and 'What's Next?'
D. 'Why?', 'How?', and 'What Next?'

Question 3

Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?

A. Consumer Usage
B. Product Type
C. Advertising Dollars
D. Price Range

Question 4

Which action would BEST reduce shrink in a perishable category?

A. Improve forecasting and shelf-life rotation
B. Order large quantities for better pricing
C. Increase promotion frequency
D. Add more branded items to the assortment

Question 5

Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.

A. 50%
B. 30%
C. 66%
D. 100%

Solutions: