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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

A) Remove the bounced addresses before the next send.
B) Continue monitoring the bounce rate for changes.
C) Nothing - bounce rates up to 30% are acceptable.

2. A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

A) Content Detective
B) Subject and Preheader Validation
C) Subscriber Preview and test Send

3. A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A) Subscriber Preview
B) Content Builder Approval Workflow
C) Einstein Approval Workflow

4. Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

A) Web Collect Sign-Up Form
B) Send Throttle
C) Sender Authentication Package

5. A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

A) Consent Management
B) Exclusion Script
C) DoNotTrack Attribute

Solutions: