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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing Fundamentals | - Email send types and delivery basics - Email content creation with Content Builder - Subscriber and list management |
| Automation and Journeys | - Journey Builder fundamentals - Automation Studio workflows |
| Subscriber Engagement and Segmentation | - Preference management and unsubscribes - Segmentation techniques |
| Data Management | - Import methods and data hygiene - Data Extensions and data modeling concepts |
| Tracking and Reporting | - Campaign reporting and insights - Email tracking and performance metrics |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?
- A. Remove the bounced addresses before the next send.
- B. Continue monitoring the bounce rate for changes.
- C. Nothing - bounce rates up to 30% are acceptable.
Correct Answer: A 🗳️
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A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?
- A. Content Detective
- B. Subject and Preheader Validation
- C. Subscriber Preview and test Send
Correct Answer: A 🗳️
Explanation: Only visible for TestsDumps members. You can sign-up / login (it's free).
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
- A. Subscriber Preview
- B. Content Builder Approval Workflow
- C. Einstein Approval Workflow
Correct Answer: B 🗳️
Explanation: Only visible for TestsDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?
- A. Web Collect Sign-Up Form
- B. Send Throttle
- C. Sender Authentication Package
Correct Answer: B 🗳️
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A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?
- A. Consent Management
- B. Exclusion Script
- C. DoNotTrack Attribute
Correct Answer: C 🗳️
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