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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?
A) Checkbox
B) Dropdown
C) Multi-Select
D) TextArea
2. Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
A) Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
B) Completion actions based on email link clicks only execute once per prospect.
C) Completion actions based on image file downloads only execute once per day.
D) Completion actions based on email opens will retroactively apply if added after the email send.
3. When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
A) Prospects were removed from the recipient list after clicking the call-to-action link.
B) Prospects clicked the call-to-action link multiple times.
C) Prospects were deleted after clicking the call-to-action link.
D) Prospects clicked the unsubscribe link.
4. Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
A) Landing page with a form
B) Landing page with a form handler
C) Email template with a form embedded into the HTML
D) Landing page without a form
5. What would a hard bounce refer to on an email sending report?
A) An email that is recognized, but returned to the sender because the recipient's mailbox is full.
B) An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
C) An email that permanently bounced back to the sender because the address is invalid.
D) An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B,D | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: C |








