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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario |
| Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Define the capabilities of page actions - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Identify the capabilities and use cases of custom redirects - Define the capabilities of a completion action |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?
- A. Checkbox
- B. Dropdown
- C. Multi-Select
- D. TextArea
Correct Answer: B 🗳️
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Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
- A. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
- B. Completion actions based on email link clicks only execute once per prospect.
- C. Completion actions based on image file downloads only execute once per day.
- D. Completion actions based on email opens will retroactively apply if added after the email send.
Correct Answer: B,D 🗳️
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When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
- A. Prospects were removed from the recipient list after clicking the call-to-action link.
- B. Prospects clicked the call-to-action link multiple times.
- C. Prospects were deleted after clicking the call-to-action link.
- D. Prospects clicked the unsubscribe link.
Correct Answer: B 🗳️
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Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
- A. Landing page with a form
- B. Landing page with a form handler
- C. Email template with a form embedded into the HTML
- D. Landing page without a form
Correct Answer: D 🗳️
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What would a hard bounce refer to on an email sending report?
- A. An email that is recognized, but returned to the sender because the recipient's mailbox is full.
- B. An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
- C. An email that permanently bounced back to the sender because the address is invalid.
- D. An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
Correct Answer: C 🗳️
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