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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question 1

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
B. Build an email as one image, with all text saved in the brand font.
C. Use a web-safe font for text that closely matches the brand's custom font.
D. Build an email using multiple images, with all text saved in the brand font.

Question 2

Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

A. Contact Builder > Data Extensions > Synchronized Data Extensions
B. Setup >Data Management > Synchronized Data Extensions
C. Contact Builder > Data Sources
D. Setup > Apps > Salesforce Integration

Question 3

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?

A. Distributed Sending
B. Distributed Marketing
C. Marketing Cloud Connect

Question 4

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A. Apply the appropriate user mappings in the CRM configuration
B. Apply the Marketing Cloud for AppExchange User option as well
C. Reset al passwords to force new tokens
D. Apply the administrator and Marketing Cloud Administrator permission sets to user

Question 5

Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?

A. The data extension contains a Salesforce ID
B. The data extension is linked using the Contact Key
C. The Data extension is marked as Sendable and Testable
D. The data extension is marked as Sendable

Solutions: