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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

A B2B customer notices they have a large number of subscribers marked as ' Held ' . During troubleshooting, they realize these were soft bounces that were overwhelming email servers. Most were from small companies they do business with. Which step(s) should the customer take to move those subscribers back to ' Active ' ?

A. Use Contact Builder to mass update all ' Held ' subscribers to ' Active ' status.
B. Use a SQL query to change all subscribers with a status of ' Held ' to ' Active ' in All Subscribers.
C. Extract subscribers who have a status of ' Held ' , then import subscribers as ' Active ' .
D. Subscribers with a status of ' Held ' should be re-enabled by contacting support.

Question 2

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?

A. ParseJSON content block within Content Builder
B. SSJS platform function ParseJSON
C. BuildRowSetFromJSON() AMPscript Function
D. TransformJSON() AMPscript Function

Question 3

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thank_you_customers.
How would they set up the Import Activity to know the name of the file?

A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
B. Check the ' Use filename from Automation ' checkbox
C. Filename is automatically passed to Import Activity with File Drop Automations
D. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

Question 4

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active journeys to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Advertising Studio
B. Data Studio
C. Google Analytics 360
D. Einstein Engagement Scoring

Question 5

Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send? (Choose 2)

A. AMPscript
B. Personalization Strings
C. Dynamic Content
D. External Content

Solutions: