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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam is related to Oracle Responses Marketing Platform Cloud Service 2017 Certified Implementation Specialist. This exam validates the ability to describe the Responses Data Model, create and manage contact lists supplemental tables and profile extension tables and It also deals with the ability to describe domain branding and domain delegation and gather initial account settings and configure personalization using built-in functions or Responses Personalization Language.
Oracle 1z0-477 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Creating and Managing Content | 15% | - Create and manage documents - HTML editing and responsive design - Personalization using built-in functions - Dynamic content module configuration |
| Topic 2: Programs | 10% | - Design and build automation programs - Monitor and troubleshoot program flow - Test and publish programs |
| Topic 3: Initial Configuration & Deliverability | 18% | - Subscription management configuration - Account setup and activation - Domain branding and delegation - Conversion tracking implementation |
| Topic 4: Integration: Interact Connect | 15% | - Set up Contact Event Data (CED) exports - Data Gateway setup process - Configure Connect data import jobs |
| Topic 5: Campaigns and Forms | 17% | - Campaign dashboard settings - Manage categories and link tables - Create, test, and manage multi-channel campaigns - Design and publish responsive forms |
| Topic 6: Reporting and Analytics | 5% | - Analyze campaign performance metrics - Interpret standard reports and dashboards |
| Topic 7: Responsys Data Model | 20% | - Describe Responsys data model structure - Create and manage contact lists - Build filters, segment groups, and seed groups - Manage supplemental tables and profile extension tables |
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