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Adobe AD0-E454 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Performance and Reporting | 18% | - Analyze performance metrics - Configure reports for signals, traits, and segments |
| Segmentation and Activation | 30% | - Create segments using frequency and recency - Define segmentation logic per requirements - Create destinations in Audience Manager - Apply profile merge rules - Develop algorithmic and predictive models - Build rule-based, onboarded, and algorithmic traits |
| Solution Design and Recommendations | 18% | - Map attribute and behavioral data - Map AAM capabilities to business use cases - Design folder taxonomy and naming conventions - Apply audience identity solutions |
| Privacy and Data Governance | 8% | - Ensure compliance with data regulations - Recommend governance, privacy, and security practices |
| Implementation Analysis | 26% | - Analyze outbound destinations and implementation approaches - Define data onboarding strategies - Configure features: visitor profile viewer, tags, RBAC - Design and test pixels for traits and segments - Guide and support AAM implementation |
