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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Event Management and Budgeting | 15% | - Set up and manage events/webinars - Manage media plans and rate cards - Track marketing budgets and expenses |
| Topic 2: Analytics, Reporting and Integration | 10% | - Analyze campaign performance - Integrate with Dynamics CRM - Generate marketing reports and dashboards |
| Topic 3: Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Build static and dynamic segments - Create and manage contacts and leads |
| Topic 4: Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Design multi-channel campaigns - Manage email marketing and templates |
| Topic 5: Configure and Manage Core Dynamics Marketing | 25% | - Marketing calendar and workspace - System navigation and settings - User roles and security |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You are using the Scheduler to configure campaign automation.
What does the Number of Days setting control?
A) the number of days to wait before performing the activity that follows the Scheduler
B) the number of days between activity recurrences
C) the frequency at which the campaign retries an activity until it succeeds
D) the number of days to wait before activating the campaign
2. You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?
A) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
B) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
C) Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.
D) Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.
3. Your company gains new customers several times a week. You must perform 18 specific tasks in Microsoft Dynamics Marketing for each new customer.
Which feature can you use to quickly generate the tasks for a new customer?
A) Job Template
B) Job Request Template
C) Quick Campaign
D) Marketing Plan
4. Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?
A) social media activity
B) task
C) post
D) Scheduler activity
5. You are creating an item for Microsoft Dynamics Marketing to use when invoicing expenses that are not associated with items or services.
What should you do?
A) Set the item as the default item.
B) Restrict the item for use by your company.
C) Set the item type to Items/Services.
D) Set the item type to Standard Item.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: B |








