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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Customer Selection & Segmentation | 20% | - Using control groups for effectiveness measurement - Identifying target audience using segmentation criteria - Applying contact policies and eligibility rules |
| Pega Marketing Architecture & Tools | 8% | - Navigating Marketing Application Studio - Understanding Pega Marketing core components - Integration with Pega Platform |
| Offer & Proposition Management | 12% | - Designing offers for customer engagement - Defining and managing propositions - Associating offers with campaigns and channels |
| Campaign Management | 23% | - Managing campaign lifecycle and scheduling - Defining campaign goals and success metrics - Designing and configuring outbound campaigns |
| Analytics & Predictive Modeling | 20% | - Interpreting campaign performance reports - Predicting customer behavior and propensity - Adaptive learning and outbound optimization |
| Decision Strategies | 17% | - Configuring Next-Best-Action Designer - Leveraging historical interaction data - Designing multi-channel decision strategies |
