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Google Display Exam Practice Test Sample Questions:

1. Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

A) Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.
B) Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.
C) Brad will need to create a separate campaign for each language and target the best location for the ad.
D) Brad will need to create a separate campaign for each language.

2. Mark has created a new Google AdWords campaign and the ad has been running for three days. Over the three days Mark has generated some sales from the ad, but he is curious as to how his ad is really performing. How long does Google recommend before Google AdWords users begin reviewing campaign performance too thoroughly?

A) 10-15 days
B) 28-31 days
C) 14-21 days
D) 5-6 days

3. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) The metric of "1" actually means she was the only person with that keyword.
B) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
C) Her ad is not a promoted video so it will always say "1" in this metric.
D) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.

4. You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?

A) 20 percent
B) 10 percent
C) 5 percent
D) 15 percent

5. Examine the image below:

What tool is being used in the image?

A) Google Analytics
B) Google AdWords Reporting
C) Dynamic Logic
D) YouTube Insight

Solutions: