2023 Correct Practice Tests of Marketing-Cloud-Account-Engagement-Specialist Dumps with Practice Exam
Certification Sample Questions of Marketing-Cloud-Account-Engagement-Specialist Dumps With 100% Exam Passing Guarantee
NEW QUESTION # 142
What editions of Salesforce can sync with Marketing Cloud Account Engagement?
- A. Enterprise Edition and lower
- B. Standard Edition and higher
- C. Professional Edition and higher
Answer: C
Explanation:
Explanation
According to the Salesforce documentation, the editions of Salesforce that can sync with Marketing Cloud Account Engagement are: C) Professional Edition and higher. A sync between Salesforce and Marketing Cloud Account Engagement is a feature that allows users to connect and exchange data between the two platforms, such as leads, contacts, accounts, campaigns, or opportunities. A sync between Salesforce and Marketing Cloud Account Engagement can be configured by the administrator in the connector settings, and it can be customized for different objects, fields, or actions. A sync between Salesforce and Marketing Cloud Account Engagement can help users to keep their data consistent and accurate, to automate their sales and marketing processes, and to measure and optimize their performance and results. A sync between Salesforce and Marketing Cloud Account Engagement can be done with different editions of Salesforce, depending on the features and functionalities that the user needs. The editions of Salesforce that can sync with Marketing Cloud Account Engagement are: Professional Edition, Enterprise Edition, Unlimited Edition, and Performance Edition. These editions of Salesforce can sync with Marketing Cloud Account Engagement, and they can also access additional features, such as custom objects, multiple scoring categories, or B2B Marketing Analytics.
The edition of Salesforce that cannot sync with Marketing Cloud Account Engagement is: Standard Edition.
This edition of Salesforce does not have the ability to sync with Marketing Cloud Account Engagement, and it does not have access to the additional features that the other editions have. Therefore, the user needs to upgrade to a higher edition of Salesforce if they want to sync with Marketing Cloud Account Engagement and use the advanced features. References: Salesforce documentation
NEW QUESTION # 143
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?
- A. Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
- B. Use a dynamic list that matches prospects as they complete the form.
- C. Use table actions to add prospects who have completed the form to the list.
- D. Use a completion action on the form to automatically add anyone who completes it to the list.
Answer: A
Explanation:
Explanation
The recommended way to create this type of list is to use an automation rule where prospects who complete the form will match the rule once and be added to the list. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect3. Therefore, an automation rule is ideal for creating a list of prospects who complete the Contact Us form but only want them to be added the first time they complete the form. If a prospect is ever removed from the list, they will not be able to get added back to it, because they will not match the automation rule again.
NEW QUESTION # 144
How can you send an automated email to a prospect after they fill out a form?
- A. Using a Completion Action
- B. None of the above
- C. Using a Segmentation Rule
- D. Using an Automation Rule
Answer: A,D
Explanation:
Explanation
You can send an automated email to a prospect after they fill out a form using either an automation rule or a completion action. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use an automation rule to send an email to prospects who fill out a specific form or any form. A completion action is a task that is performed after a prospect successfully completes a marketing element. You can use a completion action to send an email to prospects who fill out a particular form. You cannot use a segmentation rule to send an email, since segmentation rules are used to segment prospects into lists or update their field values. References: [Automation Rules], Completion Actions, [Segmentation Rules]
NEW QUESTION # 145
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
- A. False
- B. True
Answer: B
Explanation:
Explanation
A CNAME or vanity alias is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as landing pages, search results and individually tracked links sent in your emails. This is true because a CNAME allows you to use your own domain name instead of the default go.Marketing Cloud Account Engagement.com domain name, which enhances your branding and trustworthiness.
NEW QUESTION # 146
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
- A. Use an automation rule.
- B. Use a completion action.
- C. Use a segmentation rule.
- D. Use a dynamic list.
Answer: C
Explanation:
Explanation
The fastest way for an Administrator to create a one-time list of prospects who match specific criteria is to use a segmentation rule. A segmentation rule is a rule that runs once and matches prospects based on the criteria you set. You can use a segmentation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. A segmentation rule is useful when you want to segment your prospects quickly and easily without creating a dynamic list or an automation rule
NEW QUESTION # 147
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
- A. Leads
- B. Contacts
Answer: A
Explanation:
Explanation
By default (using business accounts), Marketing Cloud Account Engagement creates new records as leads in Salesforce. This means that when a prospect is assigned to a user in Marketing Cloud Account Engagement, and there is no matching lead or contact in Salesforce, Marketing Cloud Account Engagement will create a new lead record in Salesforce and sync with it. However, you can also configure Marketing Cloud Account Engagement to create new records as contacts or person accounts in Salesforce, depending on your preference.
To do this, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement, and make sure that the connector user has the appropriate permissions in Salesforce. For more details -> 151617
NEW QUESTION # 148
What are 2 ways to define a user's role?
- A. Through an automation rule
- B. During the import process
- C. Directly from the user record
- D. From the list view
Answer: B,C
Explanation:
Explanation
You can define a user's role in two ways: during the import process or directly from the user record. During the import process, you can assign a role to multiple users at once by using a CSV file. Directly from the user record, you can edit the role of a single user by selecting it from the dropdown menu. You cannot define a user's role from the list view or through an automation rule. References: Create and Edit Users, Import Users
NEW QUESTION # 149
A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?
- A. Dynamic content
- B. Stock template
- C. Custom redirect
- D. Layout template
Answer: D
Explanation:
Explanation
According to the Salesforce documentation, the asset that should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML is a layout template. A layout template is a reusable design that defines the structure and style of a landing page. A layout template can be created using HTML, CSS, and JavaScript, and it can include editable regions where the user can add content and forms. A layout template can be applied to multiple landing pages, and it can be used to create custom landing pages with pre-existing HTML. Dynamic content, custom redirect, and stock template are not assets that can be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML, as they are related to other aspects of landing page creation, such as personalization, tracking, and design. References: Salesforce documentation
NEW QUESTION # 150
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers
- A. Opportunity records
- B. Lead records
- C. Contact records
- D. Case records
- E. Account records
Answer: B,C
Explanation:
Explanation
Marketing Cloud Account Engagement writes to Lead and Contact records in Salesforce by default, as these are the primary objects that store prospect information. Opportunity, Account, and Case records are not written to by default, but can be synced using custom fields and connectors1. References: 1: Marketing Cloud vs.
Marketing Cloud Account Engagement
NEW QUESTION # 151
What is the main difference between automation rules and segmentation rules?
- A. Automation rules run continuously; segmentation rules run once.
- B. Automation rules do run retroactively
- C. Segmentation rules do not run retroactively
- D. Neither will "unmatched" prospects
Answer: A
Explanation:
Explanation
Automation rules and segmentation rules are both types of Marketing Cloud Account Engagement automation that allow you to perform actions based on criteria. However, the main difference between them is that automation rules run continuously and segmentation rules run once. Automation rules are always on and listening for changes or activity, and they can apply actions to prospects that match the criteria now or in the future. Segmentation rules are designed to pull a one-time list of prospects, then apply the set actions, such as adding them to a list or a Salesforce campaign. Once run, segmentation rules have to be copied to run again
NEW QUESTION # 152
Which three activities would make a prospect active?
Choose 3 answers
- A. Opening a Marketing Cloud Account Engagement email
- B. Sending an email to their assigned user
- C. visiting a Marketing Cloud Account Engagement-tracked page
- D. Clicking on a custom redirect
- E. Submitting a Marketing Cloud Account Engagement form
Answer: C,D,E
Explanation:
Explanation
The following activities would make a prospect active in Marketing Cloud Account Engagement:
* Submitting a Marketing Cloud Account Engagement form, which indicates the prospect's interest and consent to receive communications from the company.
* Clicking on a custom redirect, which tracks the prospect's engagement with external links or
* downloadable content.
* Visiting a Marketing Cloud Account Engagement-tracked page, which captures the prospect's browsing behavior and page views on the company's website. References: [Marketing Cloud Account Engagement Prospect Activities]
NEW QUESTION # 153
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
- A. Making field changes to a Lead or Contact record
- B. Updating a field on a Contact record that does not have an email address
- C. Opening a one to one email
- D. Updating a formula field in Salesforce
Answer: A
Explanation:
Explanation
The main cause of a sync from Salesforce to Account Engagement is making field changes to a Lead or Contact record (D). This will trigger a sync of the updated fields to the corresponding prospect record in Account Engagement. Updating a formula field in Salesforce (A) will not cause a sync, as formula fields are not supported by Account Engagement. Updating a field on a Contact record that does not have an email address (B) will not cause a sync, as email address is a required field for syncing. Opening a one to one email will not cause a sync, as it is not a field change event. References: What Causes a Prospect to Sync from Salesforce to Account Engagement?
NEW QUESTION # 154
LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the
"Country" field when completing their Marketing Cloud Account Engagement form.
Which form feature should be utilized?
- A. Email Validation
- B. Progressive Profiling
- C. Dependent fields
- D. Kiosk/Data Entry Mode
Answer: C
Explanation:
Explanation
If LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the
"Country" field when completing their Marketing Cloud Account Engagement form, they should use the dependent fields feature in Marketing Cloud Account Engagement. Dependent fields allow you to display or hide certain fields based on the value of another field. For example, if the prospect chooses "United States" as the country, the state field will appear as a dropdown with the list of states. If the prospect chooses another country, the state field will be hidden2. References: Marketing Cloud Account Engagement Dependent Fields
NEW QUESTION # 155
A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?
- A. Prospects will re-enter the program after waiting another 90 days.
- B. Prospects will re-enter the program immediately.
- C. Prospects will NOT re-enter the program until manually approved to re-enter.
- D. Prospects will remain ineligible to re-enter the program.
Answer: B
Explanation:
Explanation
The answer that correctly describes what will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit is that prospects will re-enter the program immediately. A repeating engagement program is a type of program that allows prospects to re-enter the program after a certain period of time, such as 90 days, and up to a certain number of times, such as 5. If a user changes the total entries limit to a higher number, such as 10, the prospects who have already reached the previous limit, but are eligible to re-enter based on the time period, will re-enter the program as soon as the user restarts the program. Prospects will not re-enter the program after waiting another 90 days, remain ineligible to re-enter the program, or not re-enter the program until manually approved, as these are not the effects of changing the total entries limit2. References: 2: Repeating Engagement Programs
NEW QUESTION # 156
An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?
- A. Marketing Cloud Account Engagement tracking code
- B. Page actions
- C. Custom redirects
- D. Marketing Cloud Account Engagement form
Answer: C
Explanation:
Explanation
The best way to track the number of visitors who access a file on a web page that the company does not own on the company website is to use custom redirects. Custom redirects are used to track links such as banner ad clicks, links to third-party sites, links on social media, and access to files hosted outside of Account Engagement. Link clicks appear as activity on a prospect's record. Page actions (A) are not a valid option, as they are used to track and automate actions based on a prospect's page views, not link clicks. Account Engagement form (B) is not a valid option, as it is used to capture and update prospect information, not track link clicks. Account Engagement tracking code (D) is not a valid option, as it is used to track and cookie visitors on the company website, not on a third-party site. References: Custom Redirects
NEW QUESTION # 157
New feature alerts can be found at the top of the dashboard.
- A. False
- B. True
Answer: B
Explanation:
Explanation
According to the Salesforce documentation, the answer is true. New feature alerts can be found at the top of the dashboard. A new feature alert is a notification that informs the user about the latest features and updates that are available in Marketing Cloud Account Engagement. A new feature alert can be found at the top of the dashboard in Marketing Cloud Account Engagement, and it can show different information, such as the name, description, or link of the new feature or update. The user can click on the new feature alert to learn more about it, or to access it. The user can also dismiss the new feature alert by clicking on the X icon, or view the previous new feature alerts by clicking on the bell icon. The new feature alerts can help the user to stay informed and updated about the new features and updates that are available in Marketing Cloud Account Engagement, and to take advantage of them. References: Salesforce documentation
NEW QUESTION # 158
How can an admin find the number of mailable prospects in their database?
- A. View all Segmentation lists
- B. View the sync queue
- C. Navigate to the prospect list and select "Mailable Prospects"
- D. Navigate to the overview section
Answer: C
Explanation:
Explanation
Mailable prospects are prospects who have opted in to receive email communication from you and have not bounced or unsubscribed. You can find the number of mailable prospects in your database by navigating to the prospect list and selecting "Mailable Prospects" from the dropdown menu. You can also filter the list by tags, campaigns, or custom fields to segment your mailable prospects. References: [Mailable Prospects], [Filter Prospects]
NEW QUESTION # 159
When would a completion action on a custom redirect be triggered?
- A. Completion actions for custom redirects will only apply to existing prospects.
- B. Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.
- C. Completion actions will apply to visitors on the first time a custom redirect is clicked.
- D. Completion actions for custom redirects will only apply to prospects once they have been assigned.
Answer: A
Explanation:
Explanation
A completion action on a custom redirect will be triggered when an existing prospect clicks on the custom redirect. A custom redirect is a trackable link that can be used to measure the engagement of prospects with external content, such as a website, a PDF, or a video. A completion action is an automated task that can be performed after a prospect takes a certain action, such as clicking on a custom redirect. Completion actions for custom redirects will only apply to existing prospects, meaning prospects who have already been identified by Marketing Cloud Account Engagement through a form, a landing page, or an email4. References: Marketing Cloud Account Engagement Custom Redirects
NEW QUESTION # 160
What would make the Salesforce connector become unverified?
- A. The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created
- B. The Salesforce account has reached the limit of the number of lead or contact records that could be created
- C. The connector user's Marketing Cloud Account Engagement password was changed
- D. The connector user's Salesforce password was changed
Answer: D
Explanation:
Explanation
The event that would make the Salesforce connector become unverified is the connector user's Salesforce password was changed. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have a connector user, which is a Salesforce user that Marketing Cloud Account Engagement uses to access your Salesforce data and perform actions on your behalf. The connector user needs to have the appropriate permissions and settings in Salesforce, such as the API Enabled and Modify All Data permissions, and the security token2. If the connector user's Salesforce password was changed, the security token would also change, and Marketing Cloud Account Engagement would not be able to authenticate with Salesforce. This would cause the Salesforce connector to become unverified, and the data sync between Marketing Cloud Account Engagement and Salesforce would stop. To fix this, you need to update the connector user's password and security token in Marketing Cloud Account Engagement, and re-verify the Salesforce connector
NEW QUESTION # 161
What is Lead Qualification? (select two)
- A. The process of determining when a prospect is ready for follow up from your marketing team.
- B. The process of determining when a prospect is ready for follow up from your sales team.
- C. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
Answer: A,B
Explanation:
Explanation
Lead qualification is the process of identifying and organizing potential customers best-suited for your products or services and who will most likely make a purchase. Lead qualification involves two main steps:
determining when a prospect is ready for follow up from your sales team and determining when a prospect is ready for follow up from your marketing team. The first step is to assess the prospect's level of interest, need, budget, and authority to buy your product or service. This can be done using various lead qualification frameworks and criteria, such as BANT, CHAMP, or MEDDIC. The second step is to nurture the prospect with relevant and personalized content until they are ready to buy. This can be done using various lead nurturing strategies and tools, such as email marketing, content marketing, or marketing automation
NEW QUESTION # 162
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