Customer-Data-Platform Free Certification Exam Material from TestsDumps with 202 Questions
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Salesforce CDP Exam covers various topics, including data modeling and architecture, data ingestion and integration, data quality and governance, customer identity and segmentation, and analytics and reporting. Candidates are required to demonstrate their proficiency in these areas and showcase their ability to design, implement, and manage customer data platforms using Salesforce technologies. Salesforce Customer Data Platform certification provides professionals with a competitive edge in the job market and helps them advance their careers in the field of customer data management.
Salesforce CDP certification exam is a 90-minute online exam consisting of 60 multiple-choice questions. Candidates must achieve a passing score of 70% to earn the certification. Customer-Data-Platform exam can be taken remotely from anywhere in the world, and candidates can schedule the exam at their convenience.
To prepare for the Salesforce Customer Data Platform Certification Exam, candidates should be familiar with the CDP platform and its features. They should also have a good understanding of data management and privacy regulations, including GDPR and CCPA. Candidates should also be familiar with customer engagement strategies and techniques, such as segmentation and personalization.
NEW QUESTION # 106
What does the ignore empty value option do in Identity Resolution?
- A. Replaces the value with a null
- B. Ignores empty fields when running reconciliation
- C. Modified the value in the field with a predefined value
- D. Ignores empty reconciliation rules
Answer: B
NEW QUESTION # 107
Which Salesforce CDP use case merges customer information from various systems to create a single Id, a single record for a customer?
- A. Audience Segmentation
- B. Data Unification
- C. Identity Resolution
- D. Consent Management
Answer: C
NEW QUESTION # 108
What type of data is collected by a company or entity that does not have a direct relationship with the visitor and customer?
- A. Third Party Data
- B. Partner Data
- C. Second Party Data
- D. First Party Data
Answer: A
NEW QUESTION # 109
Which operator can be used to check if an attribute value in blank?
- A. Is Null
- B. Is Empty
- C. Has No Value
- D. Is Not Null
Answer: C
NEW QUESTION # 110
Which two options are available for setting up a publishing schedule in segmentation?
- A. Data Stream schedule
- B. Manual
- C. Einstein Insights
- D. Automated every 12 or 24 hours
Answer: B,D
NEW QUESTION # 111
What are 2 options to stop a segment from publishing?
- A. Skip
- B. Delete
- C. Unpublish
- D. Disable
Answer: B
NEW QUESTION # 112
Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score (Choose 1)
- A. Calculated Insights
- B. Formula Field insights
- C. Streaming Insights
- D. Einstein Insights
Answer: C
NEW QUESTION # 113
Which two dependences can prevent a Data Stream for being deleted?
- A. A data stream attribute is mapped to a Data Model object
- B. A data stream attribute is used in Activation
- C. A data stream attribute is used in Calculated Insight
- D. A data stream attribute is used in Segmentation
Answer: A,C
NEW QUESTION # 114
What is the process called of Cleaning, Deduplicating, Merging data into a single ID?
- A. Data Cleansing
- B. Data Mining
- C. Data Unification
Answer: C
NEW QUESTION # 115
How many Salesforce orgs can an administrator connect to Salesforce CDP?
- A. 0
- B. 1
- C. 2
- D. No hard limit
Answer: D
NEW QUESTION # 116
Which operator can be used to check if an attribute value in blank?
- A. Is Empty
- B. Is Null
- C. Is Not Null
- D. Has No Value
Answer: A
NEW QUESTION # 117
Where activated Segments found in Marketing Cloud?
- A. Standard DE
- B. Salesforce Data Extensions
- C. Filtered DE
- D. Shared DE
Answer: D
NEW QUESTION # 118
What is the recommendation for activation when multiple data sources are brought into CDP?
- A. Activate on Individual
- B. Use Identity Resolution and activate on Unified Individual
- C. Activate based on source identifiers
- D. Do not use Identity Resolution
Answer: B
NEW QUESTION # 119
How many Business Units under the same Enterprise ID (EID) can be connected for data ingestion?
- A. 0
- B. 1
- C. 2
- D. No hard limit
Answer: D
NEW QUESTION # 120
What is the Subject Area for any Organization, Individual, or Member in the Cloud Information Model?
- A. Membership
- B. Individual
- C. Global Account
- D. Party
Answer: C
NEW QUESTION # 121
Which of these three CRM objects do reconciliation rules operate across?
- A. Party Identification
- B. Contact Point Email
- C. Lead
- D. Contact
- E. Individual
Answer: A,B,E
NEW QUESTION # 122
What can be customized in the Salesforce CDP canonical model?
- A. Objects, fields, and relationships
- B. Objects
- C. Objects and fields
- D. Fields
Answer: A
NEW QUESTION # 123
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