[Jan 12, 2022] C-C4HMC92 PDF Questions and Testing Engine With 123 Questions
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SAP Marketing Cloud Implementation Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books | Weighting |
|---|---|---|
| Commerce Marketing | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. Help Commerce Marketing | < 8% |
| Integration and Data Upload | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Administration Tasks | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Segments, Campaigns and Journeys | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions, suppression rules and marketing areas. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Lead and Account Based Marketing | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. Leads and Accounts | < 8% |
| Extensibility | Explain varous extensibility options and ways to implement them C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Marketing Planning and Performance | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. Help Marketing and Performance | < 8% |
| Onboarding and getting started | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Dynamic Customer Profiling | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Analytics and Reporting | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. Help Analytics | < 8% |
NEW QUESTION 15
You are using A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which criteria determine the winner during A/B testing? (2)
- A. Top categories
- B. Sentiment score
- C. Unique click rate
- D. Rate of opened messages
Answer: C,D
NEW QUESTION 16
A Predictive Scenario consists of
- A. data sources
- B. All of these
- C. assigned implementation methods
Answer: B
NEW QUESTION 17
How does SAP Analytics access SAP Marketing Cloud data?
- A. Through replication from Marketing Data to the Analytics tool
- B. Through CDS-views (Core Data Services), with no need for replication
- C. Through a nightly job that transfers data from the Marketing Cloud to SAP Analytics
- D. Through replication from Marketing Data to SAP Customer Data Cloud, which then replicates to Analytics
Answer: B
NEW QUESTION 18
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? (2)
- A. An internal order
- B. A budget plan
- C. A work breakdown structure (WBS) element
- D. A project
Answer: C,D
NEW QUESTION 19
Which of the following can you do with Sentiment Engagement in SAP Marketing Cloud? (2)
- A. Analyze sentiments and topics of all contacts in target group
- B. Understand sentiments and topics of all contacts in a segmentation model
- C. Use text analysis to understand interests
- D. Map your contacts' social media IDs to interests
Answer: A,B
NEW QUESTION 20
Which target groups are associated with campaigns? (3)
- A. A multi-channel campaign can be associated with a static target group
- B. A multi-channel campaign can be associated with a dynamic target group
- C. A trigger-based campaign can be associated with a live target group
- D. A trigger-based campaign can be associated with a dynamic target group
- E. A trigger-based campaign can be associated with a static target group
Answer: A,B,C
NEW QUESTION 21
You want to send e-mails from different e-mail addressses. Where do you configure them?
- A. In the Provider Credentials app
- B. In the settings of the Content Studio app
- C. In the Sender Profiles app
- D. In the Communication User app
Answer: C
NEW QUESTION 22
What should you consider during data load? (2)
- A. Microsoft Excel formats the timestamp incorrectly when opening the file
- B. During synchronous upload of entities, parallel upload of entities is allowed
- C. During synchronous processing no data is uploaded if an error occurs during upload
- D. Transactional data object types are uploaded before master data object type
Answer: A,C
NEW QUESTION 23
As and administrator, which of the following objects can you design in the Business Analytics work center in SAP Cloud for Customer? (Select 2)
- A. Dashboards
- B. Data sources
- C. Key figures
- D. Scorecards
Answer: B,C
NEW QUESTION 24
You have created your own business object, and want to upload data to it using an OData service. Where do you find the URL for this custom business object?
- A. Communication Arrangement
- B. Communication System
- C. Communication Scenario
- D. Communication User
Answer: A
NEW QUESTION 25
You are loading contact data with different types of business relationships for your company. Which system flags stores the business relationships (B2B or B2C) of those contacts? (2)
- A. IsContact
- B. IsConsumer
- C. SAPERPAccountld
- D. SourceObjectType
Answer: A,B
NEW QUESTION 26
What are the prerequisites for including product recommendations in campaign? (2)
- A. Algorithms must NOT be optimized
- B. Communication medium in the scenario must be email
- C. Products must be uploaded to your system
- D. Generation refresh rate must be less tan 24 hours
Answer: B,C
NEW QUESTION 27
According to the SAP Best Practices, what should you consider when deciding the data sources for your SAP Marketing Solution? (3)
- A. Defining Campaign Templates
- B. Defining Budget Plans
- C. Defining Origins
- D. Automatic/Manual Integration of data
- E. Defining Interaction Types
Answer: C,D,E
NEW QUESTION 28
Which apps allow you to perform marketing extensibility operations related to Custom Fields, Custom Business Objects and Custom Views? (3)
- A. Communication Categories and Limits
- B. Export Software Collection
- C. Import Data
- D. Segmentation Configuration
- E. Manage your Solution
Answer: B,D,E
NEW QUESTION 29
What are the characteristics of a control group? (2)
- A. It can be assigned to only one target group
- B. It can be created only via the Segmentation Model application
- C. It can be assigned to multiple target groups
- D. It analyzes the effectiveness of marketing measures
Answer: C,D
NEW QUESTION 30
What happens when you integrate SAP Marketing Cloud with SAP Cloud for Customer? (3)
- A. For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact
- B. A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Cloud for Customer
- C. Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Cloud for Customer
- D. For each lead sent through the campaign, SAP Marketing Cloud creates an opprotunity interaction that is assigned to a respective contact
- E. A delta load of all newly created opportunities in SAP Cloud for Customer triggers the creation of opportunity interactions in SAP Marketing Cloud
Answer: A,C,E
NEW QUESTION 31
Who can create a predictive model for external scores in Predictive Studio
- A. Marketing administrators only
- B. Business analysts only
- C. business analysts and marketing administrators
Answer: C
NEW QUESTION 32
What refers to a sequence of business processes designed to achieve key business objectives.
- A. All of these
- B. A scope item
- C. A business scenario
- D. None of these
Answer: C
NEW QUESTION 33
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SAP C-C4HMC92 Exam Description:
The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.
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