[Nov 26, 2021] New Marketing-Cloud-Administrator Exam Dumps with High Passing Rate
Get Marketing-Cloud-Administrator Braindumps & Marketing-Cloud-Administrator Real Exam Questions
Marketing Cloud Administrator Certification Exam certified salary is as follow
- United States: 1,09,000 USD
- India: 74,479 INR
- England: 83,370 Pound
- Europe: 98,862 Euro
NEW QUESTION 41
A customer wants to automate a series of three emails as part of a Membership Renewaldrip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API.Which steps should be included in the customer's automation?
- A. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- B. Three Filter Activities > three Send Activities to the filtered audiences.
- C. Import File Activity > three Send Activities to the master data extension.
- D. Three Send Activities to the master data extension.
Answer: B
NEW QUESTION 42
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Words or phrases used may trigger spam filters.
- B. Grammar and spelling in the email text is correct.
- C. Correct syntax is used on any AMPScript in the email's code.
- D. Personalization strings map to attributes or data extension fields
- E. Each content area specified in a dynamic content rule exists.
Answer: C,D,E
NEW QUESTION 43
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Deploy separate Publication Lists for each region within one account
- B. Deploy Multi-Org with a single Marketing Cloud Account
- C. Separate regions into business units and apply Subscriber Filters
- D. Filter data view permissions at the subscriber level
Answer: C
NEW QUESTION 44
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- B. A new sender profile needs to be leveraged for sending transactional emails
- C. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- D. Multiple brand logos must be accommodated in an email header
Answer: A
NEW QUESTION 45
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Reset al passwords to force new tokens
- B. Apply the appropriate user mappings in the CRM configuration
- C. Apply the Marketing Cloud for AppExchange User option as well
- D. Apply the administrator and Marketing Cloud Administrator permission sets to user
Answer: D
NEW QUESTION 46
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- B. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
- C. Link the Customers data extension to the data model using Email Address
- D. Link the Customers data extension to the data model using Customer ID
Answer: B,D
NEW QUESTION 47
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Co.
- A. Setup > Apps > Salesforce Integration
- B. Contact Builder > Data Extensions > Synchronized Data Extensions
- C. Contact Builder > Data Sources
- D. Setup >Data Management > Synchronized Data Extensions
Answer: C
NEW QUESTION 48
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Last Purchase Date
- B. Proximity to Store
- C. Ages in Household
- D. Lifetime Purchase Value
- E. Conversion Rate
Answer: A,D,E
NEW QUESTION 49
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
- A. My Tracking > Test Send Emails
- B. My Reports > Administrator Reports > Email Sends By User
- C. My Reports > Administrator Reports > Email Send Report
- D. My Tracking > A/B Testing
Answer: A
NEW QUESTION 50
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Web and Mobile Analytics
- B. Parameter Manager
- C. Personalization Builder
- D. Advertising Studio
Answer: B
NEW QUESTION 51
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Channel preference of customers.
- B. Products purchased from a competitor.
- C. Number of items per order.
- D. Last purchase date
Answer: A,D
NEW QUESTION 52
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
- A. Branding for each business units' profile centers will be inherited from the default business unit setup.
- B. Profile/Preference centers are automatically created for each business unit connected through Multi-org
- C. Multi org does not support the standard profile preference center for the business units.
- D. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
Answer: C
NEW QUESTION 53
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
- A. Venue Details
- B. Event Registration
- C. Customer Data
- D. Payment Details
Answer: A,C
NEW QUESTION 54
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. SSJS
- B. SQL
- C. AMPscript
- D. HTML
Answer: C
NEW QUESTION 55
How are publication lists used in the Marketing Cloud?
- A. To send communication to all subscribers, regardless of opt -in status.
- B. To manage subscribers in guided and triggered email sends.
- C. To allow subscribers to opt-down/out instead of unsubscribing from all.
- D. To build dynamic content rules by subscriber type.
Answer: C
NEW QUESTION 56
Where would a Marketing Cloud admin view all verified email addresses?
- A. From Address Management
- B. Identity Verification Log
- C. Sender Profiles
- D. Reply Mail Management
Answer: A
NEW QUESTION 57
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Single Sign on Authentication
- B. Field Level Encryption
- C. IP Whitelisting
- D. Advanced Audit Trail
Answer: C
NEW QUESTION 58
A Marketing Cloud Administrator noticed a File DropAutomation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the files placed on the correct subfolder within the SFTP
- B. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- C. Make sure the team has a date stamp to avoid duplication
- D. Use the exact file name used for the trigger in the Import File Activity
Answer: B
NEW QUESTION 59
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
- A. Define a Delivery Profile.
- B. Define a Subscriber -specific From Name.
- C. Define a Sender Profile.
- D. Define custom Reply Mail Management.
Answer: A,C
NEW QUESTION 60
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