Released CIW 1D0-623 Updated Questions PDF
1D0-623 Dumps and Practice Test (56 Exam Questions)
NEW QUESTION 20
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Define strategies, implement; monitor and adjust; listen and analyze
- B. Implement, monitor and adjust, listen and analyze.
- C. Implement, monitor and adjust.
- D. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
Answer: D
NEW QUESTION 21
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?
- A. Post responses to the messages, explaining the problem and when it will be resolved.
- B. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
- C. Remove all postings from their message board and publicly deny the error on the popular social media sites.
- D. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
Answer: A
NEW QUESTION 22
An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?
- A. Alert passengers via text message about special offers on future flights
- B. Alert the baggage handling department to move bags to temporary storage
- C. Notify airport management to update departure boards hourly
- D. Notify passengers via text message within 15 minutes of flight delays
Answer: B
NEW QUESTION 23
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;
- A. crowdrising.
- B. crowfunding
- C. crowsouring
- D. crowshapping
Answer: C
NEW QUESTION 24
Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?
- A. Development of a persona.
- B. A social media audit and a list of social media goals.
- C. A social media audit.
- D. Analysis of current user demographic segmentation.
Answer: B
NEW QUESTION 25
Which of the following is a social media optimization technique that can aid in search engine optimization?
- A. Make sure all social media posts link back to your company's Web site.
- B. Filling out all social media profiles completely.
- C. Share content from third parties that will engage users.
- D. Creating as many posts as possible, regardless of user engagement.
Answer: B
NEW QUESTION 26
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.When he creates a social media posting, which of the following messages would be an effective call to action?
- A. Schedule a video shoot today, to receive a 10% discount
- B. Watch this video compilation to see what services we have to offer.
- C. Share this with all of your friends
- D. Message me for details
Answer: A
NEW QUESTION 27
In order to be considered as part of a brand's primary audience, a persona must be:
- A. someone who is interested in the product, needs the product and is able to afford the product.
- B. someone who is interested in the product, wants to share the product with more users and is able to afford the product.
- C. considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.
- D. a returning customer who shares the product with other users and who regularly interacts with your brand.
Answer: A
NEW QUESTION 28
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Post recipes with coupons for the ingredients.
- B. Post the weekly coupon flyer as a PDF.
- C. Schedule promotionevents at various store locations.
- D. Post a link to their corporate Web site.
Answer: C
NEW QUESTION 29
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?
- A. Offer free yarn skeins to first time posters.
- B. Create instructional videos of previously posted projects.
- C. Encourage the frequent posters to contribute more.
- D. Cross post new projects from a quiters group.
Answer: A
NEW QUESTION 30
A small book publishing company wants to promote their titles through social media Which strategy would best support them?
- A. Offer low cost writing workshops scheduled as shareable events.
- B. Auction signed copies of the books on retail shopping sites.
- C. Cultivate a relationship with an online book club to share announcements and offer free books
- D. Post videos of interviews with published authors bundled with "buy now" social commerce options.
Answer: C
NEW QUESTION 31
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?
- A. Use the images and full text from the longest article, add personal editorial comments and create a new title.
- B. Create a new title, links to the original sources and add personal editorial comments
- C. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
- D. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
Answer: B
NEW QUESTION 32
A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?
- A. Compare the advertising rates of multiple platforms and choose the least expensive one
- B. Select the best possible graphic designer to create eye-catching, compelling advertisements.
- C. Identify the most common characteristicsof their followers and select the platform that best targets them.
- D. Consolidate the multiple platforms, by migrating users into one network.
Answer: B
NEW QUESTION 33
Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.What content should she create in order to have an impact across multiple social media platforms?
- A. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television
- B. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
- C. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work
- D. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
Answer: B
NEW QUESTION 34
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?
- A. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
- B. Implement regular reviews ofoutbound communications
- C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
- D. Provide training for all employees in the company regarding legal and regulatory compliance
Answer: C
NEW QUESTION 35
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