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NEW QUESTION 10
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
- A. Activity Conversion
- B. Activity Entry
- C. It depends on the metrics
Answer: C
NEW QUESTION 11
An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.
How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?
- A. Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.
- B. Create audience with QA query parameter, then attempt to qualify by browsing the site.
- C. Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.
Answer: A
NEW QUESTION 12
Match the variable to the effect.
Answer:
Explanation:
NEW QUESTION 13
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?
- A. A new plugin was added to website which is not supported by Adobe Target.
- B. The structure of the page has changed since activity was created.
- C. The Profile Script is outdated and causing issues in the VEC.
Answer: A
NEW QUESTION 14
A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?
- A. Bounce rate
- B. Site registration rate
- C. Video views per visit
Answer: A
NEW QUESTION 15
A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?
- A. Names of the criteria used
- B. Names of activities tested
- C. Names of the collections used
Answer: B
NEW QUESTION 16
A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?
- A. The Form-based Experience Composer
- B. The SPA Visual Experience Composer
- C. The visual Experience Composer
Answer: A
NEW QUESTION 17
Which two options describe the purpose of any secondary success metric? (Choose two.)
- A. These metrics are only used to measure time on site and primary metrics.
- B. Give additional understanding to interpret gains/losses of primary success metric.
- C. Ensure that primary success metric gain is not at the cost of secondary metrics.
- D. These metrics are only used to evaluate which audiences best respond to experiences.
Answer: B,D
NEW QUESTION 18
What does Adobe Target optimize towards when running an Automated Personalization activity?
- A. Revenue per visitor
- B. One single metric
- C. The model will determine which goal to optimize
Answer: C
NEW QUESTION 19
A client wants to adjust the counting methodology used in a report.
What are the three counting methodologies available in report settings, for any given report?
- A. Visitors. Visits, Page Views
- B. Visitors. Visits. Hits
- C. Visitors. Visits. Activity Impressions
Answer: C
NEW QUESTION 20
For which audience source is It possible to edit the audience definition within Adobe Target?
- A. Adobe Target user-defined audiences
- B. Adobe Target predefined audiences
- C. Adobe Experience Cloud audiences
Answer: B
NEW QUESTION 21
After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
- A. Select the headline. Edit > Text/HTML and change the text color.
- B. Edit the CSS style sheet of the site to add a new class for the headline.
- C. Navigate to the Modifications panel and delete the unrequired Actions.
Answer: B
NEW QUESTION 22
One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?
- A. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.
- B. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.
- C. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.
Answer: C
NEW QUESTION 23
What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?
- A. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate
- B. To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation
- C. To visualize the different combinations and decide which ones to include/exclude in the experiment
Answer: A
NEW QUESTION 24
An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.
How can this request be fulfilled?
- A. Using the Enhanced Email Experience Composer
- B. Using the Visual Experience Composer
- C. Using the Form-Based Experience Composer
Answer: A
NEW QUESTION 25
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