Updated PDF (New 2024) Actual Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Questions
Verified Marketing-Cloud-Account-Engagement-Consultant Exam Dumps PDF [2024] Access using TestsDumps
NEW QUESTION # 105
Which are true about Custom Objects in Marketing Cloud Account Engagement
- A. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
- B. You can create and sync a custom object from any object in Salesforce
- C. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
- D. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
Answer: A
NEW QUESTION # 106
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers
- A. The leads have been reassigned to a user who does not exist in that BU.
- B. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
- C. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
- D. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
Answer: C,D
NEW QUESTION # 107
Which is true about Marketing Cloud Account Engagement Flile Hosting limits
- A. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
- B. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
- C. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
- D. No limits at all
Answer: A
NEW QUESTION # 108
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers
- A. Track the prospect's click path through the website's content.
- B. Associate visitor activity to a prospect on form submission.
- C. Capture complete demographic information about an anonymous visitor.
- D. Trigger page actions to occur when a prospect visits a certain URL.
Answer: A,D
NEW QUESTION # 109
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?
- A. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
- B. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
- C. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
- D. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
Answer: D
NEW QUESTION # 110
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form - B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
- D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
Answer: D
NEW QUESTION # 111
How many Engagement Programs can run at one time
- A. Always 100
- B. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
- C. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
- D. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
Answer: C
NEW QUESTION # 112
How many variations of Dynamic Content it is possible to create
- A. A-Z (25)
- B. A-C (3)
- C. A/B (2)
- D. 0
Answer: A
NEW QUESTION # 113
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
- A. Marketing data sharing rules on accounts
- B. Marketing data sharing rules on contact roles
- C. Marketing data sharing rules on prospects
- D. Marketing data sharing rules on opportunities
Answer: D
NEW QUESTION # 114
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers
- A. Account-based marketing personalizes experiences for prospects.
- B. Account-based marketing is only a good fit for certain industries.
- C. Account-based marketing completely replaces broad-based marketing.
- D. Account-based marketing can be implemented in stages.
Answer: A,D
NEW QUESTION # 115
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
- A. Set the sender of the email as the assigned owner.
- B. Set the sender of the email as the account owner.
- C. Set the sender of the email as a custom CRM user.
- D. Set the sender of the email as a specific user.
Answer: B
NEW QUESTION # 116
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?
- A. The prospect is sent to the recycle bin
- B. The prospect is unassigned from its user
- C. The prospect is marked as opted out
- D. The prospect is marked as do not email
Answer: A
NEW QUESTION # 117
Select available User Roles
- A. Marketing Manager
- B. Sales
- C. Sales User
- D. Administrator
- E. CD Marketing
- F. Sales Manager
Answer: B,D,E,F
NEW QUESTION # 118
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User
- A. True
- B. False
Answer: A
NEW QUESTION # 119
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?
- A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- B. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- C. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- D. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
Answer: C
NEW QUESTION # 120
How often does Marketing Cloud Account Engagement check for changes in Salesforce
- A. 1 hour
- B. 2 minutes
- C. 5 minutes
- D. 10 minutes
Answer: B
NEW QUESTION # 121
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Export existing custom field mappings to import desired fields into Account A.
- B. Manually rebuild any automations built in Account B in Account A.
- C. Include prospect activity history from Account B in their prospect import if they want to retain it.
- D. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
NEW QUESTION # 122
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?
- A. Webinar & Event Registrations & Attendance
- B. Only Webinar & Event Attendance
- C. Webinar & Event invite. Registrations & Attendance
- D. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
Answer: D
NEW QUESTION # 123
Monthly cost of Salesforce Engage is
- A. It's always free
- B. 15$
- C. 50$
- D. 100$
Answer: C
NEW QUESTION # 124
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]
- A. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
- B. You can only create 50 custom fields in Marketing Cloud Account Engagement.
- C. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
- D. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
Answer: D
NEW QUESTION # 125
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