Do You Need Any Prior Expertise?
Officially, there are no conjectural prerequisites to meet before taking up MB-220 test. This means, no other certification should be earned beforehand. However, it is wise to have some sound understanding of the Dynamics 365 model and have already used it in a project. This hands-on expertise will make the exam journey so much simplified.
The Microsoft MB-220: Microsoft Dynamics 365 Marketing exam measures the ability of the practitioners to fulfill the technical tasks, such as customizing marketing applications; handling segments & lists; developing and handling marketing forms & pages; handling contacts, leads, and accounts; creating and handling marketing emails; handling customer journeys; managing webinars & events; customizing Dynamics 365 Customer Voice. Acing this test along with Microsoft PL-200: Microsoft Power Platform Functional Consultant leads to the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Set up Marketing Forms and Pages | 15-20% | - Implement progressive profiling - Create and publish marketing pages - Configure form and page elements - Create and publish marketing forms |
| Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Create and manage static segments - Use segment insights - Build segment queries and filters |
| Manage Marketing Customers and Contacts | 10-15% | - Manage contact lifecycle and preferences - Create and manage contacts - Import and deduplicate contacts - Create and manage companies |
| Create and Manage Marketing Emails | 15-20% | - Configure email settings and delivery - Design and create marketing emails - Preview, test, and validate emails - Implement email Personalization and dynamic content |
| Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Configure journey tiles and triggers - Design and create customer journeys - Set up branching and conditions |
| Manage Leads and Scoring | 10-15% | - Create and configure lead scoring models - Automate lead qualification and distribution - Manage lead lifecycle stages - Implement lead scoring rules |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Set up marketing configurations - Configure marketing resources and assets - Configure marketing settings and org units |
| Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Manage event webinars and waitlists - Set up event registration and sessions - Create and manage marketing events |
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