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Microsoft MB-220 exam is designed to test the skills and knowledge of marketing professionals who work with Microsoft Dynamics 365 Marketing. Microsoft Dynamics 365 Marketing Functional Consultant certification is intended for those who want to demonstrate their expertise in configuring, managing, and implementing marketing campaigns using Microsoft Dynamics 365. MB-220 exam measures a candidate's ability to design, create, and manage marketing campaigns, as well as analyze and report on campaign performance.
NEW QUESTION # 136
You are creating a new site map for the marketing department. The site map must contain the navigation to The modules in Microsoft Dynamics 365 Marketing. You need to use the model-driven app to configure the site map.
In which order should you perform the actions to add the site map into your solution? To answer, move all actions from the list of actions to the answer area, and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 137
You are a marketing professional for Contoso, Ltd.
You want to create a marketing page that will utilize standardized content that can be used across emails, pages and forms. You elect to use the content block for this.
Which two elements are available to you when creating a content block? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. image element
- B. text element
- C. form element
- D. divider element
Answer: A,B
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/content-blocks
NEW QUESTION # 138 
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
NEW QUESTION # 139
You are showing the marketing team how to measure campaign effectiveness with the built-in dashboards in Dynamics 365 Customer Insights - Journeys A team member asks where they can find the metric that shows how many emails had at least one link selected, as a percentage of the total number of emails that were delivered as part of a customer journey.
You need to tell the team which section of the built-in aggregate channel analytics dashboard contains a key performance indicator (KPI) that provides this information.
Which section contains the relevant KPI?
- A. Negative customer engagement
- B. Delivery issues
- C. Positive customer engagement
- D. Delivery successes
Answer: C
NEW QUESTION # 140
You are the administrator for your company's Dynamics 365 for Marketing application. You are responsible
for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits?
(Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. the total number of marketing contacts that you can have in your database according to your current
Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription - B. the total number of marketing contacts that you can have in your database according to your current
Dynamics 365 for Marketing subscription - C. the total number of surveys that your company has sent this month and the total number of surveys
remaining in the month - D. the total number of emails that your company has sent this month and the total number of emails
remaining in the month - E. the total number of inbox previews that your company has used this month and the total number of
inbox previews remaining in the month
Answer: B,D,E
NEW QUESTION # 141
You are a Dynamics 365 Marketing functional consultant.
You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email
campaigns.
To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts.
Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of
the solution.
- A. Create contacts manually in the Contacts section of Dynamics 365 Marketing.
- B. Create Contacts in Demo Data of Marketing Settings.
- C. Create contacts manually in the Leads section of Dynamics 365 Marketing.
- D. Import contacts from an Excel file.
Answer: B,D
NEW QUESTION # 142
Note: In this section, you will see one or more sets of questions with the same scenario and problem.
Each question presents a unique solution to the problem, and you must determine whether the solution
meets the stated goals. More than one solution might solve the problem. It is also possible that none of
the solutions solve the problem.
You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso has multiple Facebook pages for
products and services. Your marketing team has issued a help ticket stating that their Facebook Marketing
posts have stopped working as of yesterday.
Solution: You reauthorize the Facebook social posting configuration to resolve the ticket.
Does this meet your goal?
- A. Yes
- B. No
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-social-media
NEW QUESTION # 143
Your company currently has a customer journey that is running.
You have been tasked with making changes to the template without interrupting the customer journey.
Will you be able to accomplish this task?
- A. No. The customer journey template is locked for editing while it is Live, Editable.
- B. No. The customer journey cannot be edited without being at least temporarily stopped.
- C. Yes, if you set the customer journey as Live, Editable and modify the template.
- D. Yes, if you set the customer journey as Stopped and modify the template.
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-gb/dynamics365/marketing/go-live#customer-journey-go-live-operations-and-statu
NEW QUESTION # 144
You are setting up a small workshop event. The event will have one session and one speaker.
After you create the event, session and speaker engagement record, you want to publish the event to the event
portal.
How should you publish the event?
- A. Publish the event. The session and speaker will publish automatically.
- B. Publish the event, session and speaker manually.
- C. Publish the session. The event and speaker will publish automatically.
- D. Publish the event and session separately. Speaker will publish automatically.
Answer: D
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal
NEW QUESTION # 145
As the Dynamics 365 Marketing functional consultant, it is your responsibility to make sure your company stays within the quota limits defined by your subscription. The current subscription includes a quota of 10,000 contacts and 100,000 Marketing email messages.
Your manager wants you to create a monthly report showing usage.
When you navigate to Quota Limits, which items will you be viewing to create the required report? To answer, drag the appropriate element to the correct data point. Each element may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
Answer:
Explanation:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/quota-management
NEW QUESTION # 146
Drag and Drop Question
You are a marketing professional who needs to have a segment that is based on a single marketing list.
Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple- customer-journey
NEW QUESTION # 147
You are creating a new outbound promotional journey.
You want to target new contacts who submitted a form on the company's landing page to download a whitepaper.
Which two actions should you perform? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Select "Download Whitepaper Journey" as the target audience in the outbound journey.
- B. Create a dynamic behavioral contact segment with the condition of having submitted the form on the company's landing page. Then, select this segment as the target audience in the outbound journey.
- C. Create a static marketing list with the condition of having submitted the form on the company's landing page. Then, select this segment as the target audience in the outbound journey.
- D. Select "Submitted a Form" as the audience source type filtered to the company's landing page in the outbound journey.
Answer: B,D
NEW QUESTION # 148 
You need to allow users to create an event.
What should you do?
- A. Set the define internal team to 'Business Required. *
- B. Create a Lookup column to campaigns, and add this to the first tab and the Key information section.
- C. Add the Cost Center column to the first Business Process Flow step.
- D. Add Festival to the Event Type column.
Answer: C
NEW QUESTION # 149
The default email footer for your organization is a content block that can be added by users when they create emails.
You need to ensure that the content and layout of the footer CANNOT be changed by users after the content block is added to an email.
What should you do?
- A. Set the Protected attribute in the settings within the email templates.
- B. Set the Protected attribute in the content block settings.
- C. Restrict the content block edit privilege in the users' security role.
- D. Change the status of the content block to Draft after the content block is added to the email,
Answer: D
NEW QUESTION # 150 
Read each of the backup concepts below and determine which are correct or incorrect.
To answer, drag the Answer to the appropriate Backup Concept. Each Answer may be used once or more than once. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/manage-marketing-environments#create-and-restore-b
https://docs.microsoft.com/en-us/power-platform/admin/backup-restore-environments
NEW QUESTION # 151
Your marketing department has provided you with the information you need to create a dynamic market segment.
Which tool should you use for each type of design? To answer, drag the appropriate tool to the correct type of design. Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-segment
NEW QUESTION # 152
You are configuring matching strategies.
You need to define the matching strategies to capture leads uniquely by different forms.
Which two configurations should you perform on the matching strategy record? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.
- A. Specify the marketing page as the target.
- B. Specify the email address as a matching attribute.
- C. Specify the submitted form as a matching attribute.
- D. Specify the form as the target.
Answer: B,C
NEW QUESTION # 153
You are pan of the marketing department at AdventureWorks Cycles and recently started using Dynamics 365 Customer Insights - Journeys.
You want to know the results of the different marketing activities run across the organization. Specifically, the statistics, analytics, and key performance indicators (KPIs) based on your marketing results.
On which three entities can you find this information? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Marketing Pages
- B. Campaigns
- C. Contacts
- D. Account
- E. Activities
- F. Lead Scoring Models
Answer: B,C,E
NEW QUESTION # 154
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